The other day, a social media friend of mine brought up a great point in response to an article I'd written. The article was about a new technology with a lot of potential for disseminating solar power to more people and businesses. I closed the actual comment without saving it, so I can't quote it exactly, but it was something to the effect of, "this is interesting, but all the technology in the world won't help us if people don't realize that they're just going to have to make some sacrifices and use less energy."This statement really struck a chord with me.
In my line of work, and the social networks that I affiliate with, it is easy to start feeling really jazzed up about all the positive things that are going on in the world of renewable energy technology, and green consumer products. However, just like the credit experts who say the best way to handle your debt is by spending more (huh?), I feel like we (myself included) might sometimes be forgetting what got us here in the first place.
Humans like things that are easy, fast, and cheap. And because most of the resistance to adopting "green living" habits come from those that say it's not financially feasible, the industry is scrambling to offer green anything with a smaller price tag.
Maybe it's time to realize that it's not enough to say, "I can't afford solar panels" and use this as an explanation and excuse for excessive energy use. Maybe it's time to realize that talk is cheap when it comes to caring about our environmental impact, and although it's not popular to say, sacrifices are necessary if we're going to leave our children with a healthy planet.
If you're ready to see what it's like to put all the jargon and evasive maneuvers aside and "be the change" that you want to see take place in the world, I encourage you to take part in a veritable "carbon cleanse" that is being sponsored by the National Resources Defense Council, the Huffington Post and No Impact Man himself, Colin Beavan. They're calling it, No Impact Week.
Starting Sunday, November 15th, 2009, (whoops you missed a day, but it's the action and not the timing that counts!) this truncated version of the original No Impact Man's, year-long experiment, is a chance for you to see what a difference no-impact living can have on your quality of life. It’s not as much about about giving up creature comforts as it is an opportunity for you to test whether the modern “conveniences” you take for granted are actually making you happier or just eating away at your time and money. Need a little inspiration? Check out these stories from the first No Impact Week on Huffington Post.
And be sure to visit the Simple Steps webpage from the NRDC to register for No Impact Week, so you can receive a helpful email explaining how to get started.
Please feel free to share your experiences in a comment here as well! Reality checks can be hard, but are usually very rewarding.













